CASE STUDIES
How we’ve helped businesses like yours!
The proof is in the numbers!
We have helped countless clients grow and expand their businesses over the last 12 years. From small start-ups to large established businesses. In fact, we’ve helped generate over $30,000,000 of value for our clients.
IP PARTS
Independent Parts (IP Parts), an ambitious truck and transport parts company, experienced transformative digital growth in 2023, largely attributed to the strategic marketing efforts of Beyond Corporate Marketing (BCM). This case study outlines the pivotal role BCM played in enhancing IP Parts’ market presence, leading up to its acquisition by Maxiparts for $27 million.
Situation Analysis
Initially, IP Parts had a minimal digital footprint, with a social media following under 200 and an outdated website. Recognising the need for a digital overhaul, IP Parts engaged BCM for their expertise in digital marketing and brand revitalization.
Strategies and Implementation
Social Media Revitalisation
BCM implemented a robust social media strategy focused on Facebook and LinkedIn. They increased posting frequency to three times a week, incorporating a mix of high-engagement content. This approach expanded IP Parts’ following to over 3,500 Facebook follower within 12 months, significantly boosting online engagement over the two platforms.
Website Redesign
The company’s website underwent a major redesign, transforming from an outdated layout to a modern, user-friendly interface. Key features included sleek animations, an extensive and interactive brand listing and integrated videos, enhancing user experience and brand perception.
Branding Overhaul
BCM spearheaded a complete branding refresh for IP Parts. This included updating the logo and aligning all branding materials to reflect the new, modern design.
Weekly Flyers & Ads
A strategic move by BCM was the introduction of weekly flyers to be used in their digital campaigns and in their stores. These flyers were instrumental in generating substantial sales, tapping into both new and existing customer bases.
Another aspect that BCM introduced was weekly Facebook Ads. These ads not only resulted in a net audience growth of 3300+ followers, but also a massive amount of engagments and exposure.
Results
The cumulative impact of these strategies was profound:
- Social media following increased from under 200 to over 3,500.
- High engagement rates on social media platforms.
- A modernized website with improved user engagement.
- A cohesive and updated brand identity.
- Significant sales growth attributed to marketing materials like weekly flyers.
Conclusion
BCM’s comprehensive digital marketing and branding strategies over an 18-month period played a crucial role in raising IP Parts’ market profile. This enhanced visibility and business performance drew the attention of Maxiparts, leading to a lucrative acquisition deal worth $27 million. BCM’s success story with IP Parts stands as a testament to the power of strategic digital marketing and brand management in today’s competitive business environment.
FILTERS PLUS
Filters Plus WA is an independently run and family-owned commercial and industrial filtration business based in Kewdale, Western Australia. Beyond Corporate Marketing has been working with Filters Plus for over 10 years, from building their website to handeling their social media platforms. In this time we have generated over $3,000,000 dollars in extra sales!
Situation Analysis
Filters Plus had no online sales channels, and outdated website and although they were growing, they had no fundamental marketing strategies in place. After our initial meetings with the owner, we laid out an advanced plan for growth.
Strategies and Implementation
Data Collection
One of the main aspects we uncovered with our initial discussion was that Filters Plus’s customers relied heavyly on the sales team to cross reference the right filter product for their application. Using advanced techniques and supplier negotiations, we collected enough data for Filters Plus to be the ONLY independant filters distributor with their own cross reference look up database.
Website Redesign
The website redesign and development was a huge undertaking. We built and implimented their custom Cross Reference Database look up system, a vehicle lookup System, a client worksheet system and linked them all to their new E-Commerce system, with over 15,000 products.
Online Sales Channels
After their website project went live, we also suggested and implemented a sales channel with eBay. This included identifying and creating a suite of products for the retail sector.
Rebranding
Filters Plus WA launched in the early 1990’s and their branding was outdated to say the least (They had a cartoon charater for their logo). We created a modern branding breif with a logo that not only modernised their business but used negative space to play on their brand name.
Results
The cumulative impact of these strategies was profound:
- Social media following increased from under 0 to over 250.
- High engagement rates on social media platforms.
- A modernised advanced E-commerce website with improved user engagement and sales.
- A cohesive and updated brand identity.
- A whole new sales channel was created above and beyond their traditional sales, which has generated over $3,000,000 in sales to date.
Conclusion
Beyond Corporate Marketing’s comprehensive digital marketing and advanced website development, over an 5 year period played a crucial role in raising Filters Plus WA’s profile and generating more wealth for their investment.
MINING PAGES
Mining Pages is a dedicated platform designed to connect professionals, companies, and resources within the mining industry. As a newly launched business, Mining Pages sought to establish a robust online presence that would support a membership-driven model. They required a custom-built website and effective LinkedIn marketing to build brand awareness, drive traffic, and grow their membership base. Mining Pages enlisted Beyond Corporate Marketing to handle these critical tasks, ensuring their launch was both impactful and successful.
Situation Analysis
Mining Pages was preparing to enter a competitive landscape where established platforms already served the mining industry. They needed a membership website that could seamlessly integrate various functionalities, including user registration, content access for members, networking capabilities, and a smooth user experience. In addition, LinkedIn marketing was identified as a crucial avenue to attract and engage potential members, as the platform is a hub for professionals in the mining sector.
Strategies and Implementation
Custom Membership Website Development
Beyond Corporate Marketing began by designing and developing a custom membership website for Mining Pages that would serve as the core of their business.
LinkedIn Marketing for Mining Pages
To establish Mining Pages as a go-to platform on LinkedIn, Beyond Corporate Marketing developed and implemented a focused LinkedIn marketing strategy.
Results
After their website launch, Mining Pages saw tremendous growth in their LinkedIn Business profile and had many paid users sign up for their service. At its current sign-up rate they are expecting a fantastic first year of profits.
Conclusion
Through its work with Beyond Corporate Marketing, Mining Pages successfully launched with a professional, fully functional membership website tailored to meet the needs of its industry audience. The LinkedIn marketing campaign established Mining Pages as a recognised platform, effectively building brand awareness and driving traffic to the new website.
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