A behind-the-scenes (BTS) video tour is more than just a visual walk-through of your facilities. It’s a storytelling tool that brings your audience into the heart of your operations, where they can witness the care, expertise, and commitment that goes into every aspect of your commercial or industrial business. Let’s delve into how to maximize the impact of a BTS video tour for your Australian business.
Step 1: Planning the Narrative
Craft a Compelling Story
Start by outlining the key aspects of your process you want to highlight. The narrative should be engaging and informative, providing insights into the ‘what’ and ‘why‘ and ‘how’ of your operations. For example, if you’re a manufacturer, you might focus on the precision, machinery and technology involved in your production line. Think deeply about every aspect of your business that can show your customers why you’re different to your competitors.
Step 2: Choosing the Right Areas and People
Select Engaging Elements
Identify the most visually exciting and operationally essential areas of your facility. This could be a high-tech control room, bustling production floors, or quiet design spaces. Equally important is featuring the people behind your processes – from engineers and technicians to quality control experts – adding a human element to the story is imperative to create a real connection with your customer.
Step 3: Highlighting Attention to Detail
Showcase Quality and Expertise
Use close-up shots to focus on the finer details of your business – the precision of machinery, the meticulous handiwork, or the stringent quality checks are some examples. This visual emphasis on detail underlines the high standards and expertise that define your operations. Zoom in close, pan slower over equipment, take some good slow-motion shots, but always think about how
Step 4: Incorporating Employee Perspectives
Add Personal Touches
Include short interviews or commentaries from employees. Let them share their passion and perspective on their work. This not only adds authenticity but also helps viewers connect with your brand on a personal level.
Step 5: Ensuring Transparency
Build Trust Through Openness
Use the BTS tour as an opportunity to address common questions or misconceptions about your industry. This transparency educates your audience and builds trust by showing that you have nothing to hide. Ask your best clients for their feedback and address any issues that come up in the behind the scenes video.
Step 6: Professional Production
Invest in Quality
While authenticity is vital, the quality of the video should not be compromised either. High-quality visuals, clear audio, and professional editing can significantly affect how your message is received. This isn’t to say you need to spend thousands of dollars on equipment; a modern smartphone and some cheap lighting off eBay is a great start. Alternatively, outsource the videography to a professional to ensure a slick finish.
Step 7: Creating an Engaging Conclusion
End with a Strong Message
Conclude your video with a powerful statement or call to action reinforcing your brand values and commitment to excellence. This could be a message from the CEO, a glimpse into future innovations, or a thank you to the viewers. Like they say, end strong!
Step 8: Distributing the Video
Plan how people will see the video
Once your Behind The Scenes video is ready, plan its distribution. Embed it on your website, social media platforms, in email newsletters, and even in presentations to potential clients or investors. The aim is to reach as broad an audience as possible. But don’t leave it at that; invest some money into sponsored ads for the video via LinkedIn or Facebook. This will ensure potential industrial or commercial customers have the best start in the journey to working with you.
Conclusion
A behind-the-scenes video tour is a dynamic way to connect with your audience. It’s an invitation into the core of your business where they can appreciate the intricacies of your work and the values that drive your company. By executing this well, you enhance your brand’s transparency and trustworthiness and create a stronger, more engaged community around your business.
If you need help filming in Perth or beyond, reach out to us.
