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How Commercial and Industrial Businesses Can Leverage Video Marketing



In today’s fast-paced digital era, video marketing has become a crucial tool for businesses, even in the commercial and industrial sectors. These industries, often perceived as traditional and less engaging, can leverage video marketing to transform their image and connect with their audience more dynamically. Here are some innovative video marketing ideas tailored for commercial and industrial businesses in Australia.

Behind-the-Scenes Tours

Showcase your operation

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A behind-the-scenes video tour of your facilities can be fascinating to potential clients (or current ones). It allows customers to see the meticulous process of how your products or services are made. This transparency builds trust and gives a human face to your operations. Think deeply about a video you could produce or a series for your commercial or industrial business. To learn how you can produce a Behind the Scenes Video, read our quick guide here.

Product Demonstrations and Tutorials

Highlight Product Features and Uses

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Demonstration videos can effectively showcase your product’s unique features and practical applications. Even if you think your product would be tedious to watch working, you would be surprised how many people would say otherwise. We even made a timelapse video for a Rust Converter once, so don’t sell your product short. Tutorials can help users understand how to use your products effectively too, increasing customer satisfaction and reducing support queries.

Customer Testimonials and Case Studies

Real Stories, Real Impact

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Sharing customer testimonials and detailed case studies in a video format can be very powerful. It puts a face to your satisfied customers and provides real-world examples of how your business has solved problems similar to those of your prospective clients. Video content on social media engages people 1200% more than just images and text, so reach out to your clients and find the ones that are happy to be on camera.

Thought Leadership and Expert Interviews

Establish Industry Authority

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Videos featuring interviews with industry experts or thought leaders from your company can position your business as a knowledgeable authority in your field. Discussing industry trends, challenges, and innovations can engage a wider audience than you might think. It’s not all about your own content either, find other businesses, podcasts or YouTube channels that might want to interview you.

Animated Explainer Videos

Simplify Complex Concepts

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Industrial and commercial products and processes can be complex. Animated explainer videos can break down these complex ideas into simple, engaging, and easy-to-understand visuals, making your products or services more accessible to a broader audience. Deep dive into your more complex products and services and break them down into easy-to-understand bits. Engage a creative to create these effective and simple videos for your Perth industrial business.

Live Streaming Event Videos

Real-Time Engagement

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Live streaming events on Facebook or LinkedIn, including Q&A sessions, product launches, and other interactive experiences, serve as a dynamic tool for fostering real-time engagement with your audience. This form of digital engagement not only facilitates a direct and immediate connection between your commercial business and the audience but also enhances the accessibility and reach of the content being presented. Live streaming offers a unique opportunity for immediate feedback and interaction, which is invaluable for brands, content creators, and event organizers. Viewers can ask questions, share their thoughts, and interact with the content in real-time, creating a lively and interactive atmosphere.

Employee Spotlights

Humanise Your Brand

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Incorporating your employees into video content, where they discuss their roles, daily activities, and personal experiences working with your organisation, is a powerful strategy to humanise your brand and forge a deeper, more personal connection with your audience. This approach not only showcases the faces behind the brand, making it more relatable and approachable, but also highlights the company culture and values. It allows viewers to see the diversity, talent, and passion of the people who drive the brand forward, adding a layer of trust and authenticity that can be hard to achieve through traditional marketing techniques.


For commercial and industrial businesses, venturing into video marketing requires creativity and a strategic approach. The goal is to make what may seem complex or niche accessible, engaging, and relatable to your target audience. Incorporating these video ideas into your marketing strategy can significantly enhance your brand visibility, customer engagement, and, ultimately, your business growth.

Remember, the key to successful video marketing lies in understanding your audience, delivering valuable content, and consistently maintaining high production quality. Embrace the power of video, and watch your commercial or industrial business thrive in the digital landscape!

Need help creating some explosive video content? Reach out.


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