G’day, Industrial Wizards and Commercial Captains! Ready to turbocharge your business’s marketing without getting your hands too greasy? We understand that the B2B world of industrial business marketing vastly differs from the typical retail end of the stick. And with all the noise out there, it is sometimes hard to know how to market your unique commercial business in Australia. Well, fear not; this is where we shine, with over ten years of experience in industrial sector marketing. So sit back, grab a cup of mud (coffee) and see how easy marketing your commercial business can be.
The Industrial Storytelling Paradox
Let your uniqueness shine!
Here’s the thing: you’re in a world where metal gets twisted into functional masterpieces, and sparks are just part of the décor. This is where the action is, but when you’re living it day in and day out, those incredible tales might start to feel as ordinary as a Vegemite sandwich at a picnic. Don’t fall into the trap that what you do is somehow mundane! Your daily grind is another person’s industrial epic.
Embrace the uniqueness of your environment and let those stories shine. Some business owners out there make even more money off YouTube and social media videos of their work than their actual work brings in. So start making those videos and show your customers how unique your business is. We can’t guarantee you’ll become a YouTuber, but we can guarantee you’ll get more exposure and more clients.
The Expert Whisperer
Showcase the unique parts of your business.
Remember, your content’s only as good as your expert insights. These gurus, buried in the nuts and bolts of complex machinery or intricate processes, are your golden ticket. They’re busy, sure – juggling more tasks than a kangaroo with a pouch full of joeys – but their input and, more importantly, their knowledge is crucial for your industrial business’s marketing campaigns.
It’s like translating engineer-ese into something everyone can understand! Your customers are eager to know more about your commercial business and how you do what you do. Making sure your potential customers can understand your unique offerings is something everyone can get jazzed about.
Mastering Your Content
Deep dive into your projects
Think of your industrial marketing content like a chameleon, adaptable and ever-changing. Let’s say you’ve just knocked a big project out of the park. That’s not just one story; it’s a goldmine of possibility. A case study here, a brochure there, maybe even an information-laden LinkedIn post. Like a master chef, take one main ingredient and whip up a full menu.
This way, you’re not just hitting one note; you’re composing a symphony of commercial marketing content for your business. So have a deep think about all your major projects or achievements, and mine it. Mine it deeper than the Kalgoorlie mega pit!
Multi-Faceted Content Diamonds
Work the Angles of your business.
Your business is a kaleidoscope of operations – manufacturing, logistics, customer service, sales, and the works. Each department offers a unique lens to view and present a story. By showcasing these different angles, you’re not just a one-trick pony; you’re showing the full spectrum of your capabilities. It’s about ensuring that your content reflects the richness and diversity of your operations.
Showcase your employees and how they make your business unique. Weave the story that brings every side of your commercial business to the forefront and hook clients with your fantastic content.
Old Dogs, New Tricks
Go back in time & find more gold.
Is your content starting to feel like a vintage coat hanging in the back of your digital closet? Well, it’s time to brush off the dust and give it a snazzy new look! Think of it as the ultimate makeover challenge. Dive back into those stories and sniff out new angles and fresh perspectives, like a detective with a nose for a great plot twist. It’s akin to unearthing an old classic rock song and realizing, with a jolt of delight, that it still has that electric guitar riff that gets your heart racing.
This is your chance to show the world that your expertise isn’t just a fleeting spark in the vast internet universe; it’s more like a supernova – brilliant, enduring, and constantly transforming. In this digital age where trends come and go faster than a tweet, prove that your content isn’t just keeping up; it’s setting the pace, dancing ahead with grace, humor, and a touch of timeless charm. So, roll up your sleeves, put on your creative hat, and get ready to turn that old content into a dazzling display of your enduring and ever-evolving brilliance!
It’s time to spin those gears into yarns, turn those welds into words, and showcase the industrial might and magic that’s happening right under your nose. Get those stories cranking and make your content as striking as the work you do.
If you want to make this year the best year for your business, why not book a strategic planning session with us? We can go over your entire business to help you identify growth opportunities.
Live Large and Take Charge – Coach Cam