Chatbots? Why is everyone talking about them at the moment? Well, one huge difference from the business world of yesteryear to today’s blistering fast digital landscape is information and how people use it. People expect to find the answers they are looking for quickly and efficiently, otherwise, they move on to other businesses who can provide them with what they want. This is exactly where chatbots can add value to your business as Artificial Intelligence becomes more prevalent, allowing you to stay ahead of your competitors.
Instant messaging has come along way in the last 10 years and as companies like Facebook, Whatsapp and Instagram start to allow businesses to connect directly to their customers you will see a boom in e-commerce being done in this fashion. But it doesn’t stop with these big platforms, as AI chatbots become more and more sophisticated the need to integrate them into your website will be paramount.
The days of customers being happy to wait a day for an answer are well and truly gone and if you cant provide the information they crave quick enough you will be driving business away. You’ve probably already spoken to a chatbot or might even be prompted by one this very second on our website and there are some poor examples out there. So let’s discuss how integrating one into your business can help you find more customers and attain sustainable growth.
